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During a rare trip on which the moribund Kings won four in a row, the Times ran game stories on pages 4, 5 and 10, none of them longer than 400 words. All were generic dispatches from The Associated Press.
“If we’re gone for an extended trip, we fall off the map,” said Mike Altieri, the Kings’ vice president of broadcasting and communications. “Our team is gone for 14 days sometimes. That’s a significant time to not be in what is the primary voice in the local marketplace.